I really like and agree with what Jeffrey Gitomer shared in his blog this week about choosing friendly service over delivering service with an attitude.
I’ve taken the liberty to add a little personal interpretation that fits my own experience.
Friendly service is a difference and it leads to other differences. Most people who are friendly tend to be more helpful, more empathetic, more accommodating, more engaging, and better, or should I say "way better," at serving.
It's their pleasure to serve. Not their JOB to serve.
But here's the problem: (Well, it's not a problem; it's more of a dilemma Jeffrey said.) Once you've had the best service in the best places, it's hard to take a backwards step.
In the world of Mark Given, all things being equal, once you've stayed at a Hilton, it's hard to go back and stay at a Holiday Inn Express. And once you've stayed at one of the Gaylord Hotels, it's hard to go back to a Hilton.
The cool thing is that there are places better than any Gaylord, we just don’t get to experience those often (if ever).
The point is….the people serving me at a Gaylord nearly always appear to be happily engaged and friendly and much more so than the people serving me in their job at a Holiday Inn Express.
The lesson though is that when I get really friendly and engaged people at a Holiday Inn their stock goes up. At least in my mind and I’ll return again and again (or at least until they mess it up – there’s not as much room for error at a Holiday Inn).
Like everyone, you understand there’s a difference in a brand, but I also believe that just like me, you buy friendly and that applies in both business and life.
So…….how friendly will YOU be…….today, tomorrow, next week and next month to everyone you encounter?
Job may pay the bills but friendly will make your life comfortable, profitable and a joy to live!
Smiles, have a GREAT week and Keep on Seeking…….Mark