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In today’s competitive world, if you don’t stand out, you are likely transparent. To thrive, evaluate how you can excel rather than just compete.

I’ve noticed a trend lately that successful companies and service providers find ways to make it easy for their clients. These folks stand heads above the competition. You can too!

Consider your value proposition. What can you offer that is…….

  1. Unique
  2. Customized
  3. Different
  4. Beyond core basic service
  5. More convenient

Start by using the five steps to evaluate your pre-service contact. Continue by tweaking the first interaction. Continue again with every step of the process until you complete the transaction.  Use the steps again to consider follow up and your ongoing relationship. The goal should be to create fabled service (those stories people want to share).

I’m anxious to hear how it goes for you so please keep in touch and share with me your customers fabled service stories..

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